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The New York Times Company plans to publish a new national sports publication to be distributed in all editions of The New York Times, the company announced today. PLAY: The New York Times Sports Magazine will launch on Super Bowl Sunday - Feb. 5, 2006 - and will be edited by Mark Bryant, award-winning editor formerly of Outside magazine.
The Times will publish three additional issues of PLAY in the fall. In addition to insertion in the newspaper, 150,000 copies of the magazine will be nationally distributed outside New York to an audience of affluent, well-educated readers, according to the company. The magazine will offer “informative, rich, dramatic, and deeply human stories” for sports fans - those who love to play as well as those who love to watch.
“PLAY will appeal to marketers who want an engaging environment that reaches sports fans seeking more information about their favorite teams, athletes, and pastimes,” said Jyll F. Holzman, senior vp of advertising for The New York Times.
All writing and photography for PLAY will be available on NYTimes.com.
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