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‘SI on Campus’ Ceases Print Pub, Moves Coverage Online

SI on Campus.jpg

SI on Campus, a spinoff of Sports Illustrated, will cease print publication with its Dec. 1 issue, and move college sports coverage online, Mediaweek reports. SIoncampus.com launched in September to cover daily breaking news and features from college sports writers, and already has 500,000 unique visitors and 1.7 million page views per month.

SI on Campus originally launched as an insert in 70 college newspapers, then became a freestanding publication, sending 1 million copies to 150 college rec centers and gyms.

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Wachovia Revises Radio Prediction Downward, Expects Drop of 13%

Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.

Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…

Outdoor read more like this »

Conflicting Bus Campaigns Argue Question of God

Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.

She began raising…

Television read more like this »

Time Warner: Economy Hurt Advertising Biz More than Expected

Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.

The company said it will post a net operating loss…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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