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When XM Satellite Radio launches its first product placement push on The Apprentice (Trump, not Martha) on Thursday, the company expects to sign one million new subscribers, according to Brandweek.
Chance Patterson, spokesman for XM, said that product integration on The Apprentice makes sense because “…we have seen it work for Best Buy and Pontiac,” both of which are partners of XM. The Apprentice attracts one of the most affluent demographics of any show on network TV, with one out of five viewers earning $100,000 or more.
XM plans to launch in Canada this year.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 - an 11% increase over the same period in 2007 and two percent higher than Q2 results, according to the latest report from the Interactive Advertising Bureau (IAB)…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
