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Time4 Media will publish two issues of Golf Magazine Living, a lifestyle spinoff of Golf magazine, Mediaweek writes. The new luxury lifestyle magazine will publish in spring and fall of next year, and will be sent to 350,000 Time Inc. subscribers. Content will offer advice on owning a home in high-end golf communities, including profiles on some of those communities, along with buying guides for furniture, electronics, and cars.
The spinoff is based on the Living on the Links section in Golf, which is an insert mailed to the magazine’s most affluent customer base several times a year. It will be produced by editor David Clark, executive editor Eamon Lynch, and publisher Christ Wightman.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
