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IM Use Growing among Teens, Workers

Instant messaging is a favorite communication tool of teens and young adults, with nearly two-thirds of them sending more IMs than emails, according to an AOL-commissioned survey by Opinion Research, writes CNET (via MarketingVox). Nearly 66 percent of 13-21-year-olds now say they send more IMs than e-mails, compared with 49 percent last year.

Some 38 percent of all users say they send as many or more IMs than emails. And IM is popular at work: 58 percent use it for communicating with colleagues, 49 percent for getting answers and making business decisions. Most users at work - 77 percent - say instant messaging has had a positive effect on their work lives.

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Wachovia Revises Radio Prediction Downward, Expects Drop of 13%

Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.

Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…

Outdoor read more like this »

ASA to Titan: Remove Sex-drug Posters

Posters in the U.K. advertising a nasal spray meant to enhance sexual performance have been ordered to be taken down.

Titan, the outdoor advertising company that is hosting the billboards, has been told it must remove the ads because they…

Television read more like this »

Time Warner Takes Blow, Economy Hurt Advertising Biz More than Expected

Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.

The company said it will post a net operating loss…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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