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Nielsen Media Research has assigned Jack Oken, general manager of local business, to head a due diligence effort to evaluate the viability of a TV and radio audience measurement system based on Arbitron’s portable people meters, Mediapost reports. The move may have been sparked by Arbitron’s “Radio First” strategy, which calls for the rollout of PPMs in the top 60 markets as early as April 2006.
Nielsen has remained openly committed to conventional people meters in the top 10 TV markets, but has discussed the possibility of introducing PPMs in markets 11 through 60. In the past, Nielsen executives have claimed that there are technical and research issues associated with PPMs, but the company said Monday that it “adheres to Arbitron’s plan for Nielsen to decide by the first quarter of 2006 whether to continue with the PPM project.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
