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The U.S. Postal Service Board of Governors voted yesterday to accept the Postal Rate Commission’s recommendations to increase most postal rates and fees 5.4 percent, DMNews reports. The new rates take effect Jan. 8.
Among the rate adjustments, the single-piece rate for First-Class mail will rise from 37 cents to 39 cents and the postcard rate will increase 1 cent to 24 cents.
Regular Standard mail will increase 5.4 percent and Enhanced Carrier Route Standard mail will rise 5.5 percent. Priority Mail will increase 5.4 percent, Express Mail 5.5 percent, Outside County Periodicals 5.5 percent, Parcel Post 7.1 percent and Bound Printed Matter 5.5 percent.
Rates for small local newspapers will decrease 2.3 percent; Nonprofit Standard Mail will rise 3 percent while Nonprofit Enhanced Carrier Route mail will increase 12.3; The book rate will increase 12.7 percent.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
