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Google launched Google Base late on Tuesday, in beta, allowing users to upload text and images and categorize or label (tag) that information to make it easier for others to find it - via Google Base and, if appropriate or relevant, via Google Search, Froogle and Google local - reports CNET (via MarketingVox). “If you have information you want to share with others, but aren’t sure how to go about gaining an audience, Google Base is for you,” according to the frequently asked questions section.
Google has no immediate plans to serve ads on Google Base, according to the company. “We think about it being a utility so people can more efficiently post information to us. If there is more information in the search results the search experience is better,” Salar Kamangar, a vice-president of product management at Google, told CNET.
“It is not a separate property we are trying to monetize. We are not at all focused on commerce or local commerce or classifieds.”
John Battelle, author of The Search, writes in his blog: “Behold, the physical world rendered as information. One of the main arguments in my book is that if it’s not in the index, it’s not considered valuable in a search-driven world. This, of course, is a new way to Get Into The Index. We’ve only just begun…”
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
