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Jon Stewart of Comedy Central’s The Daily Show has become an opinion-shaper, especially among the hard-to-capture younger generation, New York Business writes. “He is as important in shaping opinions today as Walter Cronkite was in the ’70s and Huntley and Brinkley were in the ’50s and ’60’s,” Seth Siegel, co-founder of branding consulting firm The Beanstalk Group, is quoted as saying. “There’s no other journalist today, real or fake, who is more significant for people 18 to 25.”
The Daily Show is up 20 percent from last year, to 1.4 million viewers, according to Nielsen Media Research. And ad revenue for the show is up 100 percent through August, to $41 million, based on figures from TNS Media Intelligence.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
