»
The six major networks - ABC, CBS, NBC, Fox, UPN, and WB - plan to hold a press conference today to present the reasons that advertisers should consider DVR playback viewing when making their media buys, Adweek reports. The move comes a week after Magna Global declared it wouldn’t consider DVR playback viewing figures when purchasing TV time in next year’s upfront market.
Other than disaster-relief benefits, this is believed to be the first time the networks have made a joint presentation on advertising-related issues, proving just how important the topic of DVR playback viewing is. Currently, DVR penetration is estimated to be only about 8 million homes, and playback viewing - the hot button in DVR topics for the industry - makes up less than 5 percent of the total TV audience. But both sides of the issue seem to desire a conclusion before DVR penetration reaches critical mass.
DVR playback data - at issue because there’s no way to know just how many viewers are fast-forwarding through commercials - is complicated by the fact that Nielsen plans to offer four streams of data: one of live-only viewing minus any DVR playback; live viewing plus the first day of DVR playback; live viewing plus seven days of DVR playback; and the average of all ratings data for all but the most recent week, which would be based only on live viewing minus any DVR playback.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill (see chart), according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts reports.…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 - an 11% increase over the same period in 2007 and two percent higher than Q2 results, according to the latest report from the Interactive Advertising Bureau (IAB)…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
