»
In a report issued at today’s press conference held by the six major television networks, executives said that the DVR will only increase viewership to major network programs, reports CNET News. For example, homes with a DVR watched 5.7 hours of TV daily, compared with 5.1 hours for homes with a DVR. And, DVR households still watch about 90 percent of their television at original broadcast time. The 10 percent of recorded shows is mostly composed of the most popular shows during a given season.
But the real kicker is, what do those viewers who watch the recorded shows do when it comes to a commercial? According to the networks, 90 percent of viewers surveyed said they skipped all or most of the commercials, but 58 percent said they paid attention to the commercials as they fast-forwarded, and 53 percent said they went back to watch an ad that interested them.
Still, those figures are unlikely to pacify media buyers and advertisers who wonder if DVR playback data should be considered at all when it comes to negotiating during next season’s upfronts.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Posters in the U.K. advertising a nasal spray meant to enhance sexual performance have been ordered to be taken down.
Titan, the outdoor advertising company that is hosting the billboards, has been told it must remove the ads because they…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
