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The websites of U.S. newspapers have increased readership at an annual rate of 11 percent, according to Nielsen/NetRatings - a bit of good news to counter a report last week according to which print circulation fell 2.6 percent over the past six months (one of the largest decreases in 20 years), writes the Financial Times (via MarketingVox). Nielsen analyst Gerry Davison said the development of interactive features such as blogs, podcasts and streaming video and audio was helping to make “newspaper websites an increasingly appealing choice for news.”
The issue is how to make money from online while minimizing costs on the print side. Advertising rates are lower online, and only some newspapers have been successful at charging for online content.
According to Nielsen, the New York Times had the most popular site in October, with 11.4 million unique users; USA Today was second with 10.4 million, followed by the Washington Post with 8.1 million and the Los Angeles Times with 3.9 million.
Some 22 percent of U.S. newspaper readers said they prefer online editions, whereas 71 percent still prefer print and 7 percent divide their time.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
