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Experiential agency RPM will launch a direct push for Smirnoff Experience music events, after Diageo awarded the agency the 1.6 million pound business, Brand Republic reports. The campaign will break early next year and will run across 25 markets in six continents.
Smirnoff Experience in the U.K. centers on music events in major cities, with celebrity DJs and extensive sampling activity. In recent years, Diageo has run the Smirnoff Experience as an interactive clubbing community, driven by cross-promotional activities with hot venues. But following Ofcom’s introduction of new advertising guidelines that ban any association between alcohol and celebrities, pop music, and even the mildest of sexual innuendoes, Diageo is expected to increase its marketing investment in the brand.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill (see chart), according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts reports.…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 - an 11% increase over the same period in 2007 and two percent higher than Q2 results, according to the latest report from the Interactive Advertising Bureau (IAB)…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
