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Fox is seeing gains during the November sweeps compared with last year, Media Life reports. Fox will probably still finish fourth during the November sweeps and carry a fourth-place finish into January, when American Idol returns, but the gains are helping offset the effects of airing the lowest-rated World Series in history.
Through the first nine days of sweeps, Fox is averaging a 2.8 adults 18-49 rating, up 4 percent over last year’s 2.7. When Sunday night’s ratings are factored in later today, Fox should rise another 0.2 to a 3.0 average, for a year-to-year increase of 11 percent.
The network’s year-to-date average is a 3.3. If Fox can maintain that average through the end of sweeps with several upcoming ratings-boosting stunts, that would put it just 0.3 behind where it was last year at the same time. Three weeks ago the network was 0.7 behind its year-ago average.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
