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As third-party email list response has begun to rise, a group of online marketing executives have formed a trade organization - Online Lead Generation Association, Inc. - to develop best practices for gathering the names on opt-in email lists that are sold to third parties, Mediapost writes. According to one of the group’s founders, Daniel Felter of Opt-Intelligence Inc., the association is necessary because of the growing market in selling email names gained when consumers register for websites: while many sites ask registrants whether they want to receive email from third parties, the process is varied from one site to another.
The Interactive Advertising Bureau said in September that revenue from referrals and lead generation came to $347 million in the first half of 2005.
“Advertisers are starting to hear this buzz about online lead generation and co-registration,” Felter said. “But I don’t think they really understand how to go about it, and what processes they should focus on to make sure they get good, quality leads.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
