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‘Battlestar Galactica’ Returns to Sci Fi

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Sci Fi Channel has renewed Battlestar Galactica for its third season, Mediaweek writes. The show goes into production for 20 new episodes in February. The network also recently announced that it picked up a new season of both Stargate SG-1 and Stargate Atlantis, which together with Battlestar Galactica form the hub of the channel’s highly rated Friday night.

The remainder of Galactica’s season two will begin airing Jan. 6. The show generally draws more than 3 million viewers a week, and is particularly popular among the 18-49 demo.

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Arbitron Settles w/NY AG, Agrees to Pay $260K, Fund Minority Radio Campaign

Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…

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Conflicting Bus Campaigns Argue Question of God

Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.

She began raising…

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Time Warner: Economy Hurt Advertising Biz More than Expected

Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.

The company said it will post a net operating loss…

Interactive read more like this »

Google: Checkout Icon Increases Ad Click-Thru 10%

On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)

What’s more, Google Checkout users purportedly…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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