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The NFL is looking for a partner to create an all-sports network with rights to next year’s new Thursday and Saturday telecasts during the second half of the 2006 season and who will also invest in the NFL Network, The New York Times reports. Comcast’s OLN, which has been looking for ways to compete more directly with ESPN, is a contender for the deal.
The NFL’s strategy is to create a new all-sports network, and use it as leverage to get more subscribers for the NFL Network.
The Thursday-Saturday package comes along at a time when many media giants want football rights, including Comcast, Rupert Murdoch’s News Corporation, ESPN, Turner Sports, NBC Universal and CBS, with its newly acquired CSTV.
Comcast, which is the largest cable operator and carries the NFL Network, is high on the list. Comcast converted the Outdoor Life Network to OLN, acquired National Hockey League rights and now craves an NFL deal that would let it compete with ESPN.
Also on the radar, Major League Baseball and Fox are discussing starting a cable sports network that would show more than baseball. That partnership is contingent on Fox getting the TV rights to air the NFL’s Thursday-Saturday night prime-time package.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
