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AtomShockwave has launched the Shockwave.com Immersive Network, which allows advertisers to dynamically insert ads within the company’s popular games, AdAge writes. A brand’s logo will be able to appear on billboards, vehicles, and more, within the gameplay. Up to five companies may be featured during a single game, but an advertiser can also buy up all the impressions within a game for a period of time.
Last month, Shockwave.com saw 22 million unique visitors playing more than 25 million game sessions.
The Immersive Network is an answer to the increasing numbers of companies who wanted Shockwave to create brand-backed games, as it has done for companies such as Radio Shack, McDonald’s, and Honda, in the hopes of attracting the company’s lucrative young audience.
The Shockwave Immersive Network will be able to deliver 10 to 12 million impressions per month. It hopes to increase that to 50 million by early 2006. Ad impressions will run from three to seven seconds on average, though they could be much longer in some games.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
