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Chrysler has signed a $5 million to $7 million multimedia platform deal with CNN for Time magazine’s 2005 “Person of the Year,” MediaPost reports.
Most of the Ad dollars will be spent on TV, but other medium include print, Internet, wireless, podcasting, video-on-demand, broadband, and interactive TV elements. The ads begin today and will continue until December 18, when the “Person of the Year” is selected.
TV spots include tagged tune-ins promoting the show on CNN, CNN Headline News, and the CNN Airport Network. This is the first year CNN has built an integrated marketing program around the event.
CNN says 80 percent of its ad deals are integrated with other non-traditional TV platforms. Two years ago only 20 percent of its advertising deals were integrated.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
