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Clear Channel Malls, a new division of Clear Channel Outdoor, will carry a network of full-motion video screens in the food courts of 10 malls in New York and Los Angeles, according to Mediaweek. The company plans to roll out the network to 200 malls in the top 20 markets over the next two to three years.
The screens, 4×16 feet, will be suspended from the ceiling, and will carry news, sports, entertainment, and financial content from Yahoo. The screens will show the Yahoo content on the far left third of the screen, with ads showing on the middle and right-hand sections, Mediapost reports. Content will be changed every 15 minutes. Advertisers can change copy remotely, and can target by mall or region and, eventually, by daypart.
While the digital ad inventory looks to be especially popular with retailers, the network’s first advertiser is a local car dealer in New Jersey.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
