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Google has launched its “Onsite Advertiser Sign-Up,” which allows advertisers wishing to place ads on Google-supported websites to sign up directly on those sites, Reuters reports.
The feature was first tested in September. The new feature comes as Yahoo Publisher Network begins to compete in earnest with AdSense, according to MarketingVox.
Onsite Advertiser Sign-Up adds an “Advertise on this site” link to the ads that AdSense publishers display on their sites, and potential advertisers who click on the link are taken to a Google-hosted and publisher-customized page that lets advertisers sign up for a new AdWords account - or add a campaign to an existing account - targeting that publisher’s site, writes ClickZ. Image ads can be used and are sold on a CPM basis.
The feature allows websites to sign up smaller advertisers, while leaving the management of production and billing to Google’s automated software. Publishers can opt out of displaying the “Advertise on this site.” Also, they can customize only one landing page per AdSense account even if they run more than one site.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Posters in the U.K. advertising a nasal spray meant to enhance sexual performance have been ordered to be taken down.
Titan, the outdoor advertising company that is hosting the billboards, has been told it must remove the ads because they…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
