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NBC Universal Offers TV, Movies on Peer Impact

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NBC Universal will make Universal movies and NBC Universal TV content available to Peer Impact, a legitimate P2P service. This marks the first ever license of major studio content to a P2P service. Titles will be available for rental for a 24-hour viewing period after purchase.

On demand movies from the Universal film library include titles such as “Ray,” “The Motorcycle Diaries,” “Meet the Fockers” and “The Bourne Supremacy” as well as upcoming premieres of “The Skeleton Key”, “Cinderella Man” and “The Forty Year Old Virgin.” Specials and stunts include “Jerry Springer: Uncensored,” “5th Wheel” and “Blind Date.”

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Wachovia Revises Radio Prediction Downward, Expects Drop of 13%

Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.

Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…

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eMarketer: Top 10 Predictions for 2009

The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…

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Nielsen Glitch Causes Several Days’ Delay on Ratings

Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…

Interactive read more like this »

Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.

The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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