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Brightcove Gets AOL Distribution Deal, New Investors

Brightcove has completed a video content distribution partnership with AOL that lets video publishers syndicate their video content directly to AOL.com. The companies will market a co-branded version of the Brightcove service as the self-service platform for publishing video on AOL.com. Publishers will also be able to generate revenue from the advertising and pay media sales of their content on AOL.com and other video gateways on the AOL network of web properties.

Brightcove has also announced that AOL IAC/InterActiveCorp, The Hearst Corporation, and Allen & Company LLC have invested $16.2 million in Brightcove.

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Wachovia Revises Radio Prediction Downward, Expects Drop of 13%

Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.

Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…

Outdoor read more like this »

eMarketer: Top 10 Predictions for 2009

The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…

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Nielsen Glitch Causes Several Days’ Delay on Ratings

Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…

Interactive read more like this »

Verizon Taps Microsoft for Exclusive Search, Ad Deal

Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.

The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…

Direct read more like this »

Kroger Targets Coupons with Customer-Loyalty Data

Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.

Kroger,…

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