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The Yankees’ Derek Jeter has joined forces with XM Satellite Radio to promote XM’s Major League Baseball programming, XM announced yesterday. The deal also includes a partnership with the Turn 2 Foundation, the nonprofit organization founded by Jeter to promote healthy, drug-free lifestyles and academic achievement for young people.
Jeter will be featured throughout XM’s MLB marketing activities, including television, print, and online media, as well as retail promotions. He is also currently appearing in XM’s new Listen Large holiday marketing campaign.
In addition, Jeter will make regular guest appearances throughout the year on MLB Home Plate, XM’s 24-hour MLB news and talk channel.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
