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JetBlue will name WPP’s JWT and Mediacom to handle creative and media duties respectively, according to sources, Adweek writes. Four other contenders - Taxi, Amalgamated, mcgarrybowen, and incumbent The Ad Store - pitched for the creative account. Another creative contender, Bartle Bogle Hegarty, withdrew last month after winning British Airways’ $100 million global account.
Media incumbent, Wieden + Kennedy, did not defend. JetBlue’s ad account is estimated at $25 million.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill (see chart), according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts reports.…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Internet advertising revenues reached almost $5.9 billion for the third quarter of 2008 - an 11% increase over the same period in 2007 and two percent higher than Q2 results, according to the latest report from the Interactive Advertising Bureau (IAB)…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
