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NYC’s AdSpace Networks offers full-motion video ads for display on screens located throughout 22 U.S. malls in New York, Los Angeles, Chicago, San Francisco, Washington, D.C., Baltimore, and Sacramento, Media Life writes. There are an average of 15 displays per mall, showing an average of 2,000 spots per day.
Plasma screens - both double- and single-sided - measure 60 inches. Programming consists of advertising and entertainment, with 15-second ad spots featuring local and national advertisers, and 20-second spots devoted to in-mall promotions. The programming runs in 6-minute loops, and an advertiser can change a promotion daily.
Costs range from $10,000 to $3,000, based on a 15-second ad on all the screens at one location for 30 days.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
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The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
