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CBS has announced that it will begin airing its new prime-time shows on Jan. 17, Mediapost writes. The network will premiere a show called Love Monkey at 9 p.m. Tuesday in the slot currently occupied by The Amazing Race, and will premiere The Jenna Elfman Show at 9:30 p.m. on Monday, Jan. 23, in the slot occupied by Out of Practice, which will go on hiatus until March.
CBS will also launch a new drama titled The Unit, coming in March, along with The New Adventures of Old Christine, a sitcom starring Julia Louis-Dreyfus.
But while CBS has forged ahead with mid-season shows, other networks are in flux, with plans hinging on Fox’s decisions about American Idol, another Mediapost article reports. AI may move from Tuesdays and Wednesdays to Wednesdays and Thursdays, leaving NBC wondering whether switching My Name Is Earl from Tuesdays to Thursdays would be a wise move.
CBS claims that it isn’t worried about a possible AI switch to Thursday nights at 9:00 p.m., which would put the American Idol results show up against CBS’s CSI. “Frankly, everyone can schedule around us,” Kelly Kahl, CBS exec vp is quoted as saying.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
