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Mediaedge:cia is cautioning marketers against flooding the gaming universe with ads, Mediaweek reports. Mediaedge’s report praises the effectiveness of well-executed game advertising, but warns marketers not to force messaging into games: “Using games simply to ‘reach’ or interrupt people cannot be regarded as an effective use of a channel with such potential.”
Instead, the ads need to “enhance a game’s alternate reality,” with the best ads actually making the game better, the report states. “Taking an ad formula and applying it across categories and brands…that’s not the way to go,” said Fran Kennish, director of strategic planning at Mediaedge:cia. “You may end up doing more harm than good.”
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
