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Mediaedge:cia is cautioning marketers against flooding the gaming universe with ads, Mediaweek reports. Mediaedge’s report praises the effectiveness of well-executed game advertising, but warns marketers not to force messaging into games: “Using games simply to ‘reach’ or interrupt people cannot be regarded as an effective use of a channel with such potential.”
Instead, the ads need to “enhance a game’s alternate reality,” with the best ads actually making the game better, the report states. “Taking an ad formula and applying it across categories and brands…that’s not the way to go,” said Fran Kennish, director of strategic planning at Mediaedge:cia. “You may end up doing more harm than good.”
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
