»
Google is testing click-to-call (pay-per-call) ads on search engine results pages, reports ClickZ (via MarketingVox). Users who click on phone icons appearing next to sponsored search listings can enter their phone number; the system first calls the search user then connects with the merchant. Blogger and tech consultant Greg Yardley, among the first to notice the new feature, provides a series of screen shots of the process, which Google describes in an FAQ item.
Google also takes note of privacy concerns, saying in another FAQ item that it “won’t share your telephone number with anyone, including the advertiser…. In addition, we’ll delete the number from our servers after a short period of time.”
Google has only confirmed that it is conducting tests of a pay-per-call model but would not provide any more information.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill (see chart), according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts reports.…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
