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McDonald’s is launching its new Arch Card, a reloadable convenience card aimed at gift-givers, by giving away 5 million $1 Cards to Southwest Airlines customers at 61 airports nationwide from November 29 through December 13, and onboard flights from December 14 through December 28. In addition, 8 million $1 McDonald’s Arch Cards will be given away through an American Express consumer card mailing.
When you add a restaurant giveaway beginning November 29 through December 5, McDonald’s Arch Card giveaway reaches $22 million. The Arch Cards are available for purchase in increments of $5, $10, $25 and $50.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
Just three days after sister publication The New York Times began running ads on its front page, the Boston Globe announced that it will begin publishing front page ads, as well.
The Globe’s decision to run front page ads was made…
Posters in the U.K. advertising a nasal spray meant to enhance sexual performance have been ordered to be taken down.
Titan, the outdoor advertising company that is hosting the billboards, has been told it must remove the ads because they…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
