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While podcasting was originally embraced by radio as simply a convenience to listeners, the medium is proving itself to be a new, incremental revenue stream, Mediaweek writes. For example, Premiere Radio Networks, which offers subscription podcasts of high-profile radio personalities such as Jim Rome and Rush Limbaugh at $60-$70 a year, has landed an advertising deal with Starburst. The deal will see Starburst paying six figures to sponsor a three-minute, customized podcast based on the Ryan Seacrest American Top 40 show.
Premiere is also the first major radio broadcaster to embrace direct delivery of video to the new iPods, offering one-minute video segments of the Rush Limbaugh Show to subscribers.
Clear Channel is seeing local radio podcasts catch on with advertisers, with companies like Virgin Mobile in New York, the Apple Store in Dayton, and a Mercedes-Benz dealer in Phoenix purchasing 15-second spots before the airing of the content.
Comcast is hoping to enlighten media buyers on the ways of young men ages 18-34 with its new “field guide,” titled Hunting with Lightsabers, that has been in the works for a year and is now available.
The guide provides…
One of the few remaining tabloid book review sections in the country’s newspapers bought the farm this weekend.
The Chicago Tribune, which last year moved its stand-alone book review tabloid from Sunday to Saturday, has killed the section altogether, replacing…
A “Money Bus” took off to begin its tour of the country this week. The bus - part of a campaign by Kiplinger’s Personal Finance, the National Association of Personal Financial Advisors (NAPFA) Consumer Education Foundation, and TD Ameritrade Institutional…
Though prime time viewing on broadcast is down, all four networks are up in viewers for NFL games through the first four weeks of the season, compared to last year.
NFL games are scoring high ratings in part because the…
Most Americans are very concerned about their internet privacy and many are taking steps to limit the information that is being collected and shared about them online, according to a poll from Consumer Reports, MarketingCharts reports.
To combat what they view…
Companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys, reports Retailer…
