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CBS took Friday and Saturday night among adults 18-49 over the holiday weekend, Media Life reports. The network swept Friday night, and averaged 3.3 overnight and 10 share, well ahead of second place NBC with 2.6/8.
But while ABC and CBS are the leaders during the critical sweeps month, the season is far from over, according to Brad Adgate, senior vp of corporate research for Horizon Media, a marketing firm, who was quoted in CNN Money. In fact, Fox could remain on top for the full season, thanks to Prison Break, Bones, and House - and American Idol and 24 are still to come in January. According to the article, even down-in-the-doldrums NBC has hope, with its telecast in February of the 2006 Winter Olympics and Sunday Night Football next fall, both of which could help NBC when it comes to negotiating ad rates for the 2006-2007 season.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
