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While the commercial newspaper industry faces layoffs and shrinking circulation, college newspapers are operating like professional papers, and they’re thriving, according to Newsweek (via MSNBC). The Daily Pennsylvanian, the student paper at the University of Pennsylvania, has a staff of 200 reporters and photographers and a budget of $1 million, the UCLA Daily Bruin’s offices boast 100 top-notch Apple workstations, and the Indiana Daily Student has an annual payroll of $380,000, to name a few.
Success is high in part because advertisers “unreservedly lust” after the readers, the article states. Indeed, companies like Amazon, Verizon Wireless, and major movie studios are spending millions of dollars on student dailies per year to reach the young, educated, savvy, and brand-conscious students, an estimated 95 percent of which actually read campus papers.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
8020 Media, publisher of consumer-generated magazine JPG, may be saved by a buyer in the nick of time. The company was set to close its doors, and shutter its magazine, but since the announcement on New Year’s Day was made,…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
