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Traffic to online retailer sites in North America spiked 35 percent above normal levels on Cyber Monday, according to Akamai’s Net Usage Index for retail, reports DM News (via MarketingVOX). The index tracks 100 U.S.-based online retailers such as etoys.com, jcpenney.com and circuitcity.com. Websites in the index were drawing 1.63 million visitors per minute, according to Akamai.
The global audience of leading shopping sites has been increasing at an average of 3.6 percent weekly since October 31. Traffic was expected to peak around 4 p.m. yesterday.
Akamai also released a desktop Widget that lets users monitor traffic to e-commerce sites in real time.
Arbitron has reached a settlement with the State of New York, in a move that will resolve all claims against Arbitron that were alleged in the lawsuit filed against the company by the NY Attorney General relating to the marketing…
Just weeks after shuttering the print edition of PC Magazine and moving it entirely online, Ziff Davis has announced that it is closing the books on Electronic Gaming Magazine, due to the sale of its collection of video game sites,…
Angered by a London bus advertisement that sent her to a website where she was told that she was going to hell, to spend all eternity in torment, comedy writer Ariane Sherine decided to launch a counter-campaign.
She began raising…
Time Warner said today that the economy has been more challenging in terms of its advertising business than it had expected, particularly at AOL and the Time Inc. publishing units.
The company said it will post a net operating loss…
On its Google Checkout page, Google claims a “Checkout” icon can increase ad click-through by 10%. (At least one client, Fred Lerner of e-commerce network Ritz Interactive, claims the Checkout icon increased clickthroughs by 23%.)
What’s more, Google Checkout users purportedly…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
