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The FCC is expected to announce today that cable companies could best serve consumers by letting them subscribe to individual channels instead of offering only prepackaged bundles, the Wall Street Journal Reports.
The regulator will reissue its review of “a la carte” pricing with the new conclusion that consumers could pay less, not more, for individual channels and that themed tiers of channels could be economically feasible.
The feasibility issue opens a new front in the government’s efforts to impose indecency standards on cable and satellite providers because it could pressure them to voluntarily offer a la carte choices or set up a “family-friendly tier” of channels suitable for children.
Another concern for cable operators is that a la carte channels will result in subscribers without children dropping channels like Nickelodeon and Cartoon Network. The drop in viewership - and ad dollars - could result in many channels having less money to spend on programming.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
