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Clear Channel Communications is in talks with Yahoo, Microsoft, and Apple in the hopes of expanding reach to online listeners, according to Reuters. Distribution deals with iTunes and/or Yahoo could happen as early as 2006, said Clear Channel Radio’s chief executive John Hogan, at the Reuter’s Media and Advertising Summit earlier this week. The move is part of Clear Channel’s initiative to remake itself as a digital radio company.
Clear Channel said earlier this fall that it expects 95 percent of its 1200 radio stations to be digital by 2007. But the speed of digital adoption may be hampered by a lack of digital receivers on the market.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.
The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
