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Fox Maintains ‘American Idol’ Schedule, No Switch to Thursday

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While CBS claimed not to be worried about the possibility of Fox moving American Idol from Tuesdays and Wednesdays to Wednesdays and Thursdays, executives must have breathed a sigh of relief when Fox decided to nix the change. In fact, Fox claims the switch was never a serious consideration, writes Mediapost, quoting Fox executive vp of strategic planning and research: “There were rumors out there - we don’t know why. We always play around with a lot of scenarios.” He added that Fox considers other nights for Idol every season, including Sundays and Mondays. But according to Media Life, Fox had been feeling out buyers for weeks about such a change.

Instead of a switch, Fox is taking the half-hour Wednesday “results” show to a full hour, and moving it from its 9 p.m. slot to 8 p.m. - likely to avoid running against ABC’s Lost, which is particularly strong this season. And House will keep its Tuesday, post-Idol slot rather than moving to Monday at 8 p.m. as Fox had announced last May.

Program analysts believe the rumors about the Idol switch may have been started by NBC. The struggling network - which owned Thursday nights for nearly two decades - is hoping to make a new splash on that night, some believe. It may be considering launching four new comedies between 8 p.m. and 10 p.m. that night, but couldn’t commit until it knew whether Fox would change American Idol’s nights.

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Volvo Gets HD as Standard across Models

Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.

“Our drivers expect the highest quality…

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Auto Advertising Slips 10% in 1H 08

Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.

General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…

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NAB Works Hard to Prep U.S. for Digital Transition

The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.

The spot began airing…

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CW Cancels Sunday Schedule, Pops in ‘Jericho’ and Movies

The CW has cancelled its arrangement with Media Rights Capital which allowed the group to program the network’s shows for Sunday evenings.

The low-rated shows included In Harm’s Way, Valentine and Easy Money, and the block dropped to a 0.2 rating…

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Journalists Use New Media More than PR Pros Think

Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…

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One-Fifth of Marketers Send Emails Even After Consumers Unsubscribe

Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.

Though the study,…

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