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The mobile media market is on the brink of a boom, said executives at the Reuters Advertising and Media Summit yesterday, according to Reuters. As people spend more time with their mobile devices, and depend on them for more, mobile video, in particular, could prove to be the next big thing.
“I like the wireless content space,” Bain & Co. partner David Sanderson is quoted as saying. “I’m also a believer that cellular television is going to be real.”
As wireless telephone operators are looking for ways to expand revenue beyond phone calls, mobile TV, music, and web surfing is becoming more prevalent, with companies like Verizon Wireless and Sprint Nextel providing news and entertainment via video clips to cell phones.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Nearly two-thirds (61%) of mobile users say they would be willing to view advertising on their mobile phone in return for a discount on their monthly bill (see chart), according to a survey commissioned by Transverse and conducted by iGR, MarketingCharts reports.…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
