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Poor targeting keeps direct mail campaigns from making a splash, with around 45 percent of mail not being addressed to a specific person, according to a study from U.K. data firm GB Group, Brand Republic reports. The study, focused on the direct mail received from a single family, found that even when the mail was addressed to a specific member of the family, it was virtually never opened unless it directly appealed to them as a consumer.
Overall, one of the best sectors - at least in this single family - was financial services.
Wachovia analyst Marci Ryvicker revised her 2009 radio revenue prediction downward significantly, from a drop of 8% to a drop of 13%.
Even that may be too optimistic, Ryvicker warned, saying there will be no recovery until the economy and/or credit…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Nielsen relocated its mainframe computing system used to process its national and local TV ratings - and what was meant to be a seamless transition caused a glitch that resulted in several days of delays for most of the company’s…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
Even through a recession U.S. consumers redeem just 1%-3% of paper coupons, but up to half of the coupons that Kroger sends to its customers are redeemed - because it uses a data-mining firm it part-owns to target specific customers.
Kroger,…
