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BellSouth and AT&T (SBC) have finally launched YellowPages.com, a nationwide local search site that combines SBC’s SMARTpages.com and BellSouth’s RealPages.com, both of which now point to YellowPages.com, writes ClickZ (via MarketingVOX). Users can search by keyword and business name or type and save selected search results; other features: click-to-call, maps and driving directions, City Guides and Consumer Guides.
“This increases the reach in terms of geography, as well as traffic and value,” YellowPages.com VP of marketing Matt Crowley told ClickZ. “The advertiser has the value of the full reach of the YellowPages.com platform, greater content, functionality, traffic and brand.”
In 1Q06, YellowPages.com will launch a cross-media ad campaign, created by Omnicom agency GSD&M, with a budget in the “tens of millions,” Crowley said. GSD&M was picked as YellowPages.com’s agency of record in August.
Clear Channel’s operating results for the first quarter were flat, reflecting a continued weak demand for radio advertising. Outdoor advertising performed better than radio in the quarter for the second quarter in a row, with revenue gains of 12 percent.…
Among the near-constant doom and gloom reporting about the newspaper industry, every now and then comes a story that points out how smaller, community newspapers are bucking the trend.
Small town newspapers are faring better than most of their regional…
Busy moms apparently aren’t willing to waste their “me time” watching television commercials.
According to new research from MindShare that focused on American mothers, reading, surfing the web and watching television were the top me-time - or personal down-time -…
Ryan Seacrest is in talks with CNN to replace Larry King, according to sources close to Seacrest.
The source, however, also says, “I don’t think it’s going to happen,” writes Fishbowl LA.
Seacrest is currently host of E! News, American Idol…
Editors at Hachette’s digital operation will do well to have their digital skill sets firmly behind them. The company has reportedly chopped 15 editorial jobs from a staff of about 100 in its digital operation; those positions will eventually be…
Most CMOs with more than 10 years of experience describe themselves as “extremely loyal” to specific brands, according to a survey of marketing officers at Fortune 100 companies conducted by LoyalTV.com, a video sharing website.
92 percent of CMOs with…
