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General Motors has outpaced Proctor & Gamble as the nation’s largest advertiser through the first nine months of 2005, thanks to a 7.3 percent boost in GM’s advertising budget and P&G’s spending cutbacks, Mediapost reports. The auto category has spent $5.4 billion in 2005 so far, outpacing the overall growth among the top 10 advertising categories but trailing the overall growth of the U.S. ad marketplace. Moreover, a new ad spending projections report released yesterday by Merrill Lynch predicts that auto advertising will continue to trail overall U.S. ad growth of 3.4 percent next year.
Automakers’ U.S. spending in 2006 will grow only about 0.2 percent, the report predicts. GM and Ford Motor Co., which are restructuring, cutting staff and production, will be putting the brakes on all expenses, including advertising, AdAge writes.
All sectors of the media business will suffer from the weakened economy in 2008 and 2009, with a slump in local advertising particularly hurting newspapers and local TV, according to a new projection from Goldman Sachs.
Broadcast nets will experience…
The New York Times is shuttering its International Herald Tribune site; NYTimes.com will soon host the international news normally reserved for its sister website.
The move is not about cost savings, but rather about growth, NYTimes.com general manager Vivian Schiller…
Unilever’s Vaseline set forth on an unusual research project in a small town in Alaska. Setting up a storefront, the company began giving away free bottles of lotion and asking recipients to name the person who had recommended they come…
Meet the Press, the show hosted by Tim Russert for 17 years before his death last June, is beginning to slip in ratings.
Last month, CBS’s Face the Nation pulled ahead of Meet the Press for the first time in two…
Bloggers collectively create nearly one million blog posts each day, and half of bloggers believe blogs will be a primary source of news and entertainment in the next five years, according to Technorati’s 2008 State of the Blogosphere Report, MarketingCharts writes.…
Wal-Mart and Costco reported same-store gains in September, with sales rising 2.4% and 9% respectively. Sales at Target stores open at least a year fell 3%, writes Retailer Daily.
Below, fiscal results from the discount retail giants:
Sales of food and…
