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General Motors has outpaced Proctor & Gamble as the nation’s largest advertiser through the first nine months of 2005, thanks to a 7.3 percent boost in GM’s advertising budget and P&G’s spending cutbacks, Mediapost reports. The auto category has spent $5.4 billion in 2005 so far, outpacing the overall growth among the top 10 advertising categories but trailing the overall growth of the U.S. ad marketplace. Moreover, a new ad spending projections report released yesterday by Merrill Lynch predicts that auto advertising will continue to trail overall U.S. ad growth of 3.4 percent next year.
Automakers’ U.S. spending in 2006 will grow only about 0.2 percent, the report predicts. GM and Ford Motor Co., which are restructuring, cutting staff and production, will be putting the brakes on all expenses, including advertising, AdAge writes.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
