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Newsday has fired 72 employees and announced that 40 additional vacant jobs will be eliminated, Newsday reports. Newsgathering staff have not been affected, but the move comes a month after the newsroom staff was reduced by 59 people.
Advertising staff based in Queens will remain in the same offices, but many of Newsday’s city-based reporters have been transferred to its Melville headquarters. This week, the paper began moving all but one of its Queens-based reporters and other staff to either its Manhattan or Melville offices.
Yesterday, the Chicago Tribune, owned by Newsday’s parent company, Tribune Corp., said it was cutting 28 editorial jobs. Editor & Publisher reports that another Tribune Co. paper, The Morning-Call in Allentown, Pa., said it will end publication of Chronicle Newspapers, its chain of 11 weekly community papers, as part of cost-cutting measures.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
