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ABC and CBS look to tie for November sweeps in the 18-49 demo, with CBS’s Wednesday airing of Rudolph the Red-Nosed Reindeer averaging a 5.7 overnight rating and helping CBS to the predicted tie, Media Life reports. If the tie happens, it will be the first since 2001, when Fox and NBC shared the lead. Still, the sweeps doesn’t necessarily predict the outcome of the season, which some say Fox has a chance of winning.
According to AdAge, CBS and ABC tied for the 18-49, but CBS led in total viewers. Media Life writes that ABC finished an easy first among adults 18-34.
NBC’s season-to-date ratings in 18-49 are down 15 percent from last year. While media buyers say make-goods are practically inevitable - and Merrill Lynch analyst Jessica Reif Cohen has said that she believes NBC is the only network in a make-good situation - NBC maintains that it is where it expected to be.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes Mediaweek.…
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
