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NBC has announced that starting late in the 2006 season, “The Apprentice” will be based in Los Angeles instead of New York, The New York Times reports. The fifth edition, set for next March, will still be filmed in New York. What remains to be seen is how well Trump will translate to a Los Angeles locale.
Just yesterday, NBC announced that it will oust The Apprentice and Joey on Thursday night. NBC hasn’t yet said where The Apprentice will end up.
Mark Burnett, the creator of The Apprentice, said Trumps interest in LA, as well as a desire for something new, is the impetus behind the move. But it could be a treacherous one for a brand as closely identified with New York as Trump, said Robert Passikoff, the president of Brand Keys, a brand and customer loyalty research firm in New York.
“The reality of the reality shows and The Apprentice and Trump is that all that stuff is losing traction,” said Passikoff. “What he’s trying to do is freshen something that’s starting to get old. What you do is look to change venue because it allows you the opportunity to create different environments and different situations.”
Radio stations in the U.K. reacted with outrage when they learned of a report by researchers from the University of the West of England which accused them of promoting excessive drinking.
The study looked at 1,200 hours of radio output,…
General Motors posted sales of 308,817 vehicles in August. That’s a drop of 20 percent from August of last year - but 31 percent better than July.
In order to boost sales as much as possible during a time when…
A new digital out-of-home network to reach golfers is launching to 100 retail locations in the next two months. The network will be available in Dunham’s Sporting Goods, Golf Etc., Golf USA, Pro Golf, and ParMasters, among others.
Fox says that viewers’ attention to commercials is higher when fewer commercials are aired. The revelation comes as a result of testing the network has done for its freshman thriller, Fringe, which will premiere Sept. 9 with limited commercials and shorter…
Worldwide sales of mobile phones will reach 1.28 billion units in 2008 - up from 1.15 billion units in 2007 - an 11 percent increase from last year, according to Gartner, Inc - (via MarketingCharts).
While the mobile phone market is poised for…
Consumers in all income segments are cutting back spending, and doing so to a greater extent recently than at the beginning of the second quarter, according to a comScore study examining changes in consumer attitudes and perceptions about the U.S. economy…
