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Agency executives can expect better compensation packages and an average net gain of three new hires in 2006, according to the Advertising Age Salary Survey, AdAge writes. Raises look to be in the area of 4 to 6 percent, with year-end bonuses around 3-7 percent of based pay for non-management and 10-12 percent for management positions.
Agencies are seeking interactive personnel who have experience in both traditional and new media platforms. “A person with two to three years experience in this area can easily double their pay,” Drew Neisser, president-CEO of Renegade Marketing Group is quoted as saying.
The survey looked at 172 agencies, 85 percent of which forecast revenue growth in 2006. Of those, 46 percent expected growth to reach 10 percent or more.
The optimistic outlook comes despite the fact that both Merrill Lynch and ZenithOptimedia have lowered their ad forecasts for 2006.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
