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Coming out of the sweeps month, ABC seems to be the network to watch among media agencies, Mediapost reports. ABC tied CBS for the win in adults 18-49, reaching its highest sweeps rating since Feb. 2001. It also won in the 18-34 demo and had five of the top six highest-rated shows in adults 18-49.
Though CBS ruled in total viewers, beating ABC by nearly 3 million, ABC’s growth in a number of areas - the adults 18-49 in the 10:30-11 p.m. half-hour grew by 14 percent over last Nov., for example - suggests to many media buyers that ABC has the most momentum.
This perception could help the network command higher prices during the scatter ad market as the season continues.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
