»
Ad budgets’ shift to online is reaching an “inflections point,” after which, within five years, internet advertising will become a $55 billion global market, according to investment bank Piper Jaffray analyst Safa Rashtchy, AdWeek reports (via MarketingVox). Rashtchy says his forecast of 27 percent compound annual growth could be a conservative one. “Online is on its way to a 10 percent share [of adspend] much faster than we anticipated, and we believe we are now approaching an inflection point when spending growth could accelerate,” he wrote.
Advertisers are mixing their search and brand advertising strategies online, he writes, and major players such as Absolut, General Motors and Ford are earmarking 20 percent of their marketing budgets to internet marketing.
The demand will drive “high single to low double-digit” online ad price increases in 2006, according to Piper Jaffray.
Dunkin’ Donuts on Monday bowed a $100+ million integrated advertising campaign that offers a new rallying cry for consumers hard hit by the economy: “You Kin’ Do It!”
The “You Kin’ Do It” national campaign broke with three television spots airing during…
In a note to readers wrapped around the Chicago Tribune’s A section today (Thursday), editor Gerould W. Kern acknowledged that the redesign the paper unveiled several months ago was unsuccessful to some extent.
The paper will be going back to its…
The advertising outlook for 2009 remains relatively upbeat for certain types of online media and marketing - including search, video and multicultural initiatives - but traditional media and some social networks will face serious difficulties, according to predictions released by…
Super Bowl advertisers - including Monster.com, which is returning after a four-year hiatus - are making the most of their $3 million ad buy by creating integrated follow-up campaigns, says Kellogg School of Management professor Tim Calkins.
Calkins, co-leader of…
Yesterday at the Consumer Electronics Show in Las Vegas, Microsoft CEO Steve Ballmer announced the development of a coveted liaison with Verizon Wireless.
The five-year contract makes Microsoft the default search provider to Verizon’s sizable user base. It will also…
The latest casualty in the shrinking shelter category is Meredith’s Country Home. The magazine’s March 2009 issue will be its last.
The company, which is also slashing its workforce by 250 people, cited a soft economy for the demise of…
