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The premiere of the latest version of King Kong brought Times Square to a standstill last night, as bystanders watched stars Adrien Brody, Jack Black, Naomi Watts, and Andy Serkis head under the shadow of the 20-foot model of the great ape, the Guardian reports. For the premiere, the film ran on 38 screens in and around Times Square. New York City mayor Michael Bloomberg officially named the day King Kong Day.
After the screening, guests - including Glenn Close, Tim Robbins, and Donald Trump - traveled to a party on the West Side pier which featured a replica of Skull Island, where much of the film takes place.
The premiere was part of a marketing campaign powered by a $40 million budget, Media Life reports.
Marketers have unleashed their holiday promotions earlier than ever this year, with many hitting the stores well before Thanksgiving. But Sirius XM isn’t launching most of its 24-hour holiday music channels until turkey day or later.
The newly merged company…
October advertising revenue plunged for The New York Times Co. and McClatchy, despite some growth in online ad revenue.
The New York Times saw ad revenue plummet 17.2%; online ad revenue increased 5.3%, writes MediaPost. Classifieds have fallen 27.3% year to…
The switch to digital television arrives in less than three months, and to remind consumers of the transition, the National Association of Broadcasters is running a campaign across PumpTop TV’s network of screens at gas stations.
The spot began airing…
Through the first half of the year, automakers have slimmed their ad spending by 10% to $6.1 billion, according to Nielsen Monitor Plus.
General Motors slipped 6% to $1.2 billion, while Ford Motor cut ad spend by 22% to $954…
Getting real-time, 24/7 online access to company news and reaching responsive and efficient PR representatives still rate high on journalists’ wish-lists, but reporters are increasingly sourcing stories from new forms of media as well, according to research from Bulldog Reporter and TEKgroup…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
